Sproud is looking for a dynamic, senior and results-driven Sales Manager to join our team, being responsible for Sales in Nordics and Central Europe.
If you thrive in fast-paced environments, love making meaningful connections, and believe in the power of sustainable change—you’ll feel right at home with us.
You will be placed at the Malmö Head Office reporting to our CEO.

About Sproud:

From the very beginning, in 2018, our goal was to create the best product for you and for the planet. A product that would be equally tasty and creamy as healthy and nutritious. In other words, a product we could be proud of. We called it Sproud!

Many things have changed since our humble beginnings; however, our core belief remains the same. To empower change through positive reinforcement. We believe that to create a sustainable planet, every little effort should be celebrated. Today we have grown to be 15+ full time employees, serving customers around the world as Sproud is now sold in almost 30 countries, from South Korea to Canada. The portfolio today consists of a range of plant-based milks that taste fantastic and has the category's lowest carbon footprint and there is exciting NPD on the horizon.

About the role:
As Sales Manager Nordic/Central Europe at Sproud, you are a result driven professional with high ambitions and strong drive for growth. This role will involve developing and executing strategic plans, driving revenue growth, managing your market that will include Nordics with largest markets Sweden, Switzerland, Netherlands, Germany and other exporting markets.

As Sales Manager, you’ll play a key role in accelerating Sproud’s growth across key markets. You’ll build and lead strong retail and distributor relationships, identify new opportunities, and execute strategic plans that drive revenue and brand presence.
 You are the main contact for our customers and distributors in the markets of responsibility and with them you are fostering a collaborative and efficient environment to achieve sales targets and maintain strong relationships with international customers and partners.

You are responsible for driving your markets to growth and success, setting ambitious sales targets and marketing activation plans together with distributors and partners. You are active in prospecting, analyzing opportunities and targeting new leads. You continuously follow up and analyze results.

You will work as a part of the global Sales Team and the Day-to-day the role will report to CEO in Sweden. You are responsible for leading a sales team of two people, consisting of a Nordic Sales and Accounts and a Brand Activation Executive. We also have an external sales force in Sweden Retail. 

Key aspects of the role:

• Sales Activities in your region including generate and maintain strong relationships with  key customers, distributors and partners to drive the sales and growth agenda.
• Develop and nurture relationships to drive sales growth and expand our market presence.
• Build and maintain excellent relationships with customers, distributors, agencies and logistics providers.
• Represent the company at industry events, trade shows, and customer meetings.
• Proactively identify and pursue new business opportunities in existing markets through prospecting, leads follow up and contract writing, JBP with customer and order follow-up.
• Deliver the annual business targets including sales, profit and budget control. Develop and manage the sales cost budget for the region.

• Responsible for negotiations, price discussions and campaign follow-ups with distributors and customers.
• Prepare monthly / annual sales forecasts supported by growth plans and progress reports.
• Conduct activities, fairs and initiatives in sales promotion and distribution.
• Collect and analyze and implement actions based on market, customer and competitor data, trends.
• Ensure that the company operates ethically and legally in all aspects of the business.

To be successful in the role we believe that you:

• Strong leadership skills, passionate about people and planet, championing the green agenda to create a more sustainable future.
  
• University degree in international business or a related field
• Proven experience as a Sales Manager or in a similar international sales and business development role with proven track record in sales.
• Ability to work independently with high performance.
• Analytical mindset, with the ability to analyse market trends and sales data to inform decision-making.
• Excellent negotiation, communication, and interpersonal skills
• Adaptability and flexibility to thrive in a fast-paced and dynamic start-up environment. Ability to work independently and collaboratively as part of a global team in a fast-paced environment.
• Valid driver’s license and willingness to travel as needed.
• Experience from the coffee community/ HoReCa sector is a plus.

About our team:

Our global team is a great group of passionate people on a mission.
We know time is critical when it comes to changing habits contributing to climate change, so there is an urgency to the way we work. We want people to join our team who think big but aren’t afraid roll up their sleeves and get their hands dirty. As we are a start-up a company in rapid growth, new challenges arise on the daily, but we are agile, high energy, creative and bold and will support you in breaking down any obstacles blocking the path to success.

Equal Opportunities

Sproud is an equal opportunities employer. We are committed to embracing diversity, inclusivity, and equal opportunity in all aspects of our business. Respect is an integral part of our values, and we are building a team that represents a variety of backgrounds, perspectives, and skills because the more inclusive we are, the better our work will be. As part of Sproud’s ongoing pledge to increase equality within our organisation, we anonymously review CVs/Resumes within our recruitment process, otherwise known as “Blind CV Reviews”.